Your next market
isn't waiting.
It's moving without you.
I'll help you stay ahead. I've spent 15 years inside hyper-growth companies — from marketing ops at Palo Alto Networks and Nutanix, to leading demand gen at Redis, to running the full GTM as CMO at Clumio. I know what it takes to build the engine, not just the strategy.
Not all fractional CMOs
are built the same.
I've Done This Before — Multiple Times
Marketing ops at Palo Alto Networks and Nutanix. VP of Demand Gen at Redis. CMO at Clumio. Each one was a hyper-growth journey, and each one taught me what actually works when you're scaling fast. You're not paying for someone to figure it out — you're paying for pattern recognition from companies that have already been where you're going.
I Think in Pipeline, Not Impressions
I started my career in marketing ops — attribution models, pipeline math, conversion rates. That never left. Every campaign I build ties directly to revenue. Every dollar I spend, I can tell you what it returned. When I sit in your board meeting, I'm talking about pipeline coverage and CAC payback, not brand awareness.
Creative That Actually Converts
I believe the best B2B marketing doesn't look like B2B marketing. I use nostalgia, pop culture, and whatever's in the zeitgeist to make campaigns that buyers actually remember. But every creative choice is in service of a number. The ideas are bold — the measurement is rigorous.
Results that speak for themselves.
Full marketing program built in three weeks
A FinTech startup had a strong product but no marketing engine — no brand, no website, no pipeline. They needed to move fast before a critical funding window closed.
Clumio: $0 to $30M in three years
Clumio had just completed a major product pivot and was starting from zero revenue. The ICP was unclear, the sales motion was inefficient, and there was no repeatable path to revenue.
Rediscover: shifting market perception to drive $40M growth
Redis was a beloved developer tool, but the market had a fixed perception of what it was for. That narrow view was capping growth. We needed to challenge developers and enterprises to see Redis differently.
Built from the
ground up.
I didn't start as a CMO. I started in marketing ops — at Palo Alto Networks and Nutanix, during their hyper-growth years. That means I know exactly where revenue leaks out of a marketing funnel and how to close them. Every campaign I build, every dollar I spend, I can trace it to pipeline and closed-won. That's not a philosophy — it's how I'm wired.
From there, I moved into demand gen leadership at Redis, where I drove the PLG funnel retooling and enterprise ABM programs that helped take the company from $30M to $70M ARR. Then I took the CMO seat at Clumio, where I built the entire marketing function from scratch and drove the company from $0 to $30M in revenue.
That journey — ops to demand gen to CMO — is why I approach marketing differently. I've sat in every seat. I know what breaks when you scale fast, and I know how to build it so it doesn't.
Ready to accelerate
your go-to-market?
You've built the product. You have the vision. Now you need someone who's been inside the hyper-growth machine and knows how to build the marketing engine that gets you there. Let's talk about getting your GTM off the ground.